Serving Up a Bold New Local Identity
Chippers is a bold new venture born from a long-held dream – an energetic, community-first fish and chip shop located in the heart of Greenslopes. Owner Anthony Fischmann came to Flow Brand Design with a vision: create a brand that feels fresh, fun and fast, but still grounded in quality and integrity. A brand that feels just as much a part of the local community as the footy club or corner café.
THE CHALLENGE
The takeaway food scene in Greenslopes is competitive, with long-standing international and local food outlets nearby. From KFC and Sushi Train to next-door neighbours like Miss India and the popular Jam Pantry café, standing out would take more than just great food. Anthony knew his point of difference was more than the menu – it was the energy, experience and neighbourhood feel that Chippers would bring. He needed a brand that was not only craveable but clever, and that could grow with his ambitions of franchising in the future.
BRAND STRATEGY
BRAND IDENTITY
WORKPLACE SIGNAGE
UNIFORM DESIGN
MENU DESIGN