Lexie Edwards, solicitor and owner of two long-standing local law firms, GR Brown and AM McNally, approached Flow Brand Design for brand strategy support with the goal of uniting both firms under a single, cohesive brand identity – EBM Solicitors. With a strong personal reputation and deep ties to the community, Lexie wanted a professional yet approachable brand that retained the heritage of both practices while paving the way for future growth.

The two firms – established in 1979 and 1988 respectively – hold strong recognition in their local areas of Sandgate and Geebung. Lexie, who acquired GR Brown in 2018 and AM McNally in 2022, wanted to merge both practices under a unified brand that felt fresh, modern, and trustworthy – without losing the goodwill of their loyal client base.

In an industry often seen as formal, expensive and impersonal, Lexie’s mission was to create a warm, welcoming environment where clients of all ages feel confident and cared for.